History

Rozalex, like many successful brands, has been traded between various companies over the years. Here is the History of the brand !

1910-1920

The Chloride Electrical Storage Co. Ltd.Rozalex

Rozalex products were first formulated in the 1920’s after considerable research by for use in their Exide works at Clifton Junction near Manchester. Battery manufacture was labour intensive and used hazardous materials; skin irritation and contact dermatitis was rife among its workers. Chloride began research and development of a barrier cream which could help protect workers and increase productivity. was born.

1929

So successful was the application of Rozalex that Chloride spun off Rozalex into a separate company; Rozalex Limited.

1969

Newton, Chambers & Co acquired Rozalex Limited and the brand sat along other household names such as IZAL and Zalpon.

1972

Newton, Chambers & Co was subsequently acquired by the Central & Sheerwood Trust an Investment banking and financial services group.

1973

Central & Sheerwood Trust sold the IZAL operation which included Rozalex to Sterling Winthrop's, Sterling Industrial.

1981

Sterling Industrial acquired the Kerodex range of industrial barrier creams and merged them into the Rozalex Range.

1987

Unilever acquired Sterling Industrial in a strategic move to push into the Business to Business hygiene, janitorial and floor care sectors.

2002

Unilever sold the main equity share of its Business to Business division (Lever Industrial-DiverseyLever) to SC Johnson to form JohnsonDiversey. Rozalex products were transferred as part of this deal.

2008

JohnsonDiversey divests the Rozalex brand to Present Value Limited and Rozalex is reinstated.

2012

Present Value Limited divests the Rozalex brand to Hughen Limited.

If you have worked with Rozalex in the past, please get in touch and let us know your experiences. We would value even the smallest detail. info@rozalex.co.uk