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Aug112009

« Rozalex reveals striking new design »

ROZALEX reveals striking new designs

 

 

Rozalex, the makers of high quality occupational skin care products, are pleased to announce that the range has been revitalised with a new label design.

 

 
The design draws on the brand’s 80 year heritage and introduces a new colour-coded system. The simple traffic light colours Red, Amber and Green match the Protect, Cleanse and Recondition skin care steps originally pioneered by Rozalex but since copied the world over.  The layout, fonts and symbols have a clear automotive/light industrial influence with a classic British design. The GB badge on the rear is a nice detail and instructions for use also outline other products in the range.

 

Directors Andrew Dean and Nicholas Angel spent significant time studying the brand’s history and wished to refresh the brand but hold true to its roots. The two-hand imagery has been used in Rozalex advertising since 1936.  Andrew Dean commented “The Rozalex labelling was tired and hadn’t caught up with competitive offerings. We talked to our distributors, retailers and end users and involved them in the design process.” James Briggs ITW in-house design team headed up by Gary Bennett crafted the new imagery following a tight design brief.

Nick Angel Rozalex’s managing director is pleased with the end result - “We’re talking constantly to new and existing retailers and distributors. There is a great deal of brand recognition but we needed a cleaner more modern offering to hold its own in the catalogue or on the shelf, especially in a retail environment.”

 

About Rozalex:

Rozalex Limited is a British company incorporated to supply industry and commerce with the Rozalex Brand of occupational skin care products.  Our people have over 30 years of combined experience in the development, supply and marketing of personal care products.

We recognise the quality of the Rozalex products and intend to maintain their supply and to develop the range  further to suit the requirements of the European workplace. Our skincare products are made in Great Britain .

For Product related information:

 

Nicholas Angel on 0844 811 1250 www.rozalex.co.uk

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